Data protection

We are very pleased about your interest in our company. Data protection is particularly important to the management of EQUINISTA. It is generally possible to use the EQUINISTA website without providing any personal data. However, if a data subject wishes to use our company's special services via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to EQUINISTA. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about the rights to which they are entitled using this data protection declaration.

As the controller, EQUINISTA has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. However, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

EQUINISTA's data protection declaration is based on the terms used by the European legislator for directives and regulations when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

a)    personal data

Personal data is any information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

b)    affected person

Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

c)    processing

Processing is any operation or series of operations carried out on personal data, whether or not by automated means, such as the collection, recording, organisation, structuring, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or other form of provision, alignment or association, restriction, deletion or destruction.

d)    Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

e)    Profiling

Profiling is any type of automated processing of personal data which consists in using these personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or movements of that natural person.

f)    Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not be assigned to an identified or identifiable natural person.

G)    Controller or person responsible for processing

The person responsible or responsible for processing is the natural or legal person, public authority, institution or other body which, alone or jointly with others, decides on the purposes and means of processing personal data. If the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

H)    Processor

Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller.

i)      Recipient

whether it is a third party or not. However, public authorities which may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.

j)      Third

Third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.

k)    consent

Consent is any voluntary, informed and unambiguous expression of wishes given by the data subject for a specific case, in the form of a statement or other unambiguous confirmatory act, by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her is.

2. Name and address of the person responsible for processing

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

EQUINISTA , Bahnhofstraße 14, 18055 Rostock, Germany

Tel.: +49 3815108631, Email: info@EQUINISTA.eu, Website: www.EQUINISTA.eu

3. Cookies

The EQUINISTA website uses cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

By using cookies, EQUINISTA can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by means of an appropriate setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The EQUINISTA website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. What can be recorded are the (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-websites which are accessible via an accessing system on our website is controlled, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serves to protect against threats in the event of attacks on our information technology systems.

When using this general data and information, EQUINISTA does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated by EQUINISTA both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

5. Registration on our website

or arrange for several processors, for example a parcel service provider, who also uses the personal data exclusively for internal use that is attributable to the data controller.

By registering on the website of the controller, the IP address assigned by the data subject's Internet service provider (ISP) and the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, this data makes it possible to investigate crimes that have been committed. In this respect, the storage of this data is necessary to protect the data controller. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the transfer serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the data base of the person responsible for processing.

The person responsible for processing will provide each data subject with information at any time upon request as to what personal data is stored about the data subject. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notification of the data subject, provided that there are no legal retention obligations to the contrary. All of the controller's employees are available to the data subject as contact persons in this context.

6. Subscription to our newsletter

On the EQUINISTA website, users are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to the person responsible for processing when ordering the newsletter is determined by the input mask used for this purpose.

EQUINISTA regularly informs its customers and business partners about the company's offers by means of a newsletter. In principle, our company's newsletter can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent using the double opt-in procedure to the email address entered by a data subject for the first time to receive the newsletter. This confirmation email is used to check whether the owner of the email address as the data subject has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the person responsible for processing.

Newsletter offer or a change in technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.

7. Newsletter tracking

EQUINISTA's newsletters contain so-called tracking pixels. A web beacon is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical analysis of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, EQUINISTA can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent issued via the double opt-in procedure. After revocation, these personal data will be deleted by the person responsible for processing. EQUINISTA automatically interprets unsubscribing from receiving the newsletter as a revocation.

8. Contact option via the website

Due to legal regulations, the EQUINISTA website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the person responsible for processing by email or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

9. Comment function in the blog on the website

EQUINISTA offers users the opportunity to leave individual comments on individual blog posts on a blog that is located on the website of the controller. A blog is a portal maintained on a website, usually publicly accessible, in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

The IP address assigned by the data subject's Internet service provider (ISP) is also logged. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. The storage of this personal data is therefore in the own interest of the person responsible for processing, so that he could be exculpated in the event of a legal violation. This collected personal data will not be passed on to third parties unless such transfer is required by law or serves the legal defense of the person responsible for processing.

10. Routine deletion and blocking of personal data

The person responsible for processing processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or if this is required by the European legislator or another legislator in laws or regulations which the person responsible for processing is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another responsible legislator expires, the personal data will be blocked or deleted routinely and in accordance with legal regulations.

11. Rights of the data subject

a)    Right to confirmation

Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject would like to exercise this right of confirmation, they can contact an employee of the person responsible for processing at any time.

b)    Right to information

Every person affected by the processing of personal data has the right granted by the European legislator to obtain free information from the person responsible for processing at any time about the personal data stored about him and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the processing purposes

the categories of personal data that are processed

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

if possible, the planned period for which the personal data will be stored or, if this is not possible, the criteria for determining that period

the existence of a right to rectification or deletion of personal data concerning you or to restriction of processing by the controller or a right to object to this processing

the existence of a right to lodge a complaint with a supervisory authority

if the personal data is not collected from the data subject: all available information about the origin of the data

the existence of automated decision-making including profiling in accordance with Article 22 Para. 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject

The data subject also has the right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer.

If a data subject would like to exercise this right to information, they can contact an employee of the person responsible for processing at any time.

c)    Right to rectification

Every person affected by the processing of personal data has the right granted by the European legislator to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.

If a data subject would like to exercise this right to rectification, they can contact an employee of the data controller at any time.

d)    Right to deletion (right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European legislator to request that the person responsible delete the personal data concerning him or her immediately if one of the following reasons applies and if the processing is not necessary:

The personal data was collected or otherwise processed for purposes for which it is no longer necessary.

The data subject revokes their consent on which the processing was based in accordance with Article 6 Paragraph 1 Letter a GDPR or Article 9 Paragraph 2 Letter a GDPR and there is no other legal basis for the processing.

The data subject objects to the processing in accordance with Article 21 (1) of the GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 (2) of the GDPR processing.

The personal data was processed unlawfully.

The deletion of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.

The personal data was collected in relation to information society services offered in accordance with Article 8 Para. 1 GDPR.

If one of the reasons mentioned above applies and a data subject wishes to have personal data stored by EQUINISTA deleted, they can contact an employee of the data controller at any time. The EQUINISTA employee will ensure that the deletion request is complied with immediately.

If the personal data has been made public by EQUINISTA and our company, as the person responsible, is obliged to delete the personal data in accordance with Article 17 Paragraph 1 of the GDPR, EQUINISTA will take appropriate measures, including those of a technical nature, taking into account the available technology and the implementation costs to inform other data controllers who process the published personal data that the data subject has requested that these other data controllers delete all links to that personal data or copies or replications of that personal data , unless processing is necessary. The EQUINISTA employee will take the necessary measures in individual cases.

e)    Right to restriction of processing

Every person affected by the processing of personal data has the right granted by the European legislator to request that the controller restrict the processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data.

The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.

The data subject has lodged an objection to the processing in accordance with Article 21 Paragraph 1 of the GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by EQUINISTA, they can contact an employee of the data controller at any time. The EQUINISTA employee will arrange for the processing to be restricted.

f)    Right to data portability

Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which the data subject has provided to a person responsible, in a structured, common and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR or Article 9 Paragraph 2 letter a GDPR or on a contract in accordance with Article 6 paragraph 1 letter b GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or is carried out in the exercise of official authority, which has been transferred to the person responsible.

to those responsible, to the extent that this is technically feasible and provided that this does not affect the rights and freedoms of other people.

To assert the right to data portability, the data subject can contact an EQUINISTA employee at any time.

G)    Right to object

Every person affected by the processing of personal data has the right granted by the European legislator to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her based on Article 6 Paragraph 1 Letter e or f GDPR, to lodge an objection. This also applies to profiling based on these provisions.

EQUINISTA will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If EQUINISTA processes personal data in order to conduct direct advertising, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to EQUINISTA processing for direct advertising purposes, EQUINISTA will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his or her particular situation, to object to the processing of personal data concerning him or her by EQUINISTA for scientific or historical research purposes or for statistical purposes in accordance with Article 89 (1) GDPR to lodge an objection, unless such processing is necessary to fulfill a task carried out in the public interest.

To exercise the right to object, the data subject may contact any EQUINISTA employee or another employee directly. Furthermore, in connection with the use of information society services, the data subject is free, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by means of automated procedures using technical specifications.

H)    Automated decisions in individual cases including profiling

interests of the data subject or (3) is carried out with the express consent of the data subject.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, EQUINISTA shall implement appropriate measures to safeguard the rights and freedoms and legitimate interests of the person concerned, which includes at least the right to obtain human intervention on the part of the person responsible, to express one's own point of view and to challenge the decision.

If the data subject would like to assert rights with regard to automated decisions, he or she can contact an employee of the data controller at any time.

i)      Right to revoke your data protection consent

Every person affected by the processing of personal data has the right granted by the European legislator to revoke consent to the processing of personal data at any time.

If the data subject would like to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

12. Data protection for applications and the application process

The person responsible for processing collects and processes the personal data of applicants for the purpose of processing the application process. Processing can also take place electronically. This is particularly the case if an applicant submits relevant application documents to the person responsible for processing electronically, for example by email or via a web form on the website. If the person responsible for processing concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with legal regulations. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the rejection decision is announced, provided that deletion does not conflict with any other legitimate interests of the person responsible for processing. Other legitimate interests in this sense include, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

13. Data protection regulations on the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

This enables those responsible to receive information in real time and thereby identify problems more quickly.

The operating company for these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture sets a cookie on the information technology system of the data subject (cookies have already been explained in advance; the relevant information can be found above). The data controller ensures through a server setting that the tracking data records transmitted to Adobe's data center are anonymized before geolocation. Anonymization is implemented by replacing the last part of the IP address. The person responsible for processing has made server-side settings due to which the IP address of the data subject is independently anonymized before processing for geolocation and range measurement. On behalf of the person responsible for processing, Adobe will use the data and information obtained via our website to evaluate the user behavior of the data subject. Adobe will also use the data to create reports on user activity on our behalf and to provide other services for our company that are related to the use of our website. Adobe does not combine the IP address of the data subject with other personal data.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, the cookies already set by Omniture can be deleted at any time via an internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the Adobe cookie relating to the use of this website as well as the processing of this data by Adobe. To do this, the data subject must press the logout button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Adobe's applicable data protection regulations can be found at http://www.adobe.com/de/privacy.html.

14. Data protection regulations on the application and use of affilinet

The person responsible for processing has integrated components of the company affilinet on this website. Affilinet is a German affiliate network that offers affiliate marketing.

Sales partners, also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

Affilinet's operating company is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Affilinet's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Affilinet can be deleted at any time via an internet browser or other software programs.

Affilinet's applicable data protection regulations can be accessed at https://www.affili.net/de/footeritem/datenschutz.

15. Data protection regulations on the application and use of econda

The person responsible for processing has integrated components of the company econda on this website. Econda is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.

econda's operating company is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

identify. This data will not be combined with personal data or with other data that contains the same pseudonym.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent econda from setting a cookie on the information technology system of the data subject. In addition, cookies already set by econda can be deleted at any time using an internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the econda cookie relating to the use of this website as well as the processing of this data by econda. To do this, the data subject must press the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerkehrscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

econda's applicable data protection regulations can be accessed at http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

16. Data protection regulations on the application and use of etracker

The person responsible for processing has integrated components of the company etracker on this website. Etracker is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of website visitors. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.

The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

identify. This data will not be combined with personal data or with other data that contains the same pseudonym.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by etracker can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the etracker cookie relating to the use of this website as well as the processing of this data by etracker. To do this, the data subject must press the set cookie button under the link http://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

The applicable data protection regulations of etracker can be accessed at https://www.etracker.com/de/datenschutz.html.

17. Data protection regulations on the application and use of Facebook

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the Internet community to provide personal or company-related information. Facebook allows users of the social network to, among other things, create private profiles, upload photos and network via friend requests.

Facebook's operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time you access one of the individual pages of this website, which is operated by the controller and into which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the data subject's information technology system is automatically activated by the respective Facebook component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook becomes aware of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores this personal data .

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; This takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook in this way, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the person concerned. There are also various applications available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

18. Data protection regulations on the application and use of Google AdSense

The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by the controller and into which a Google AdSense component has been integrated, the Internet browser on the data subject's information technology system is automatically triggered by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and billing of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.

sets a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can determine whether and when a website was opened by a data subject and which links were clicked by the data subject. Web beacons are used, among other things, to evaluate the flow of visitors to a website.

Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on the personal data collected via the technical process to third parties.

Google AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.

19. Data protection regulations on the application and use of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

for online analysis to be sent to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission billing.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the possibility of objecting to a collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and the chance to prevent such. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data or information about website visits may be transmitted to Google Analytics. Installing the browser add-on is viewed by Google as a contradiction. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

20. Data protection regulations on the application and use of Google Remarketing

The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company's website. The integration of Google Remarketing allows a company to create user-related advertising and therefore display interest-relevant advertisements to the Internet user.

The operating company for the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Every time you access a website on which the Google Remarketing service has been integrated, the data subject's Internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the user's IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.

21. Data protection regulations on the application and use of Google+

The person responsible for processing has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the Internet community to provide personal or company-related information. Google+ allows users of the social network to, among other things, create private profiles, upload photos and network via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The Internet browser on the data subject's information technology system automatically uses the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google gains knowledge of which specific subpage of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected through the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google assigns this information to the data subject's personal Google+ user account and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website will subsequently be stored on other Google services together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored therein. For example, the search engine results of the Google search engine, the Google account of the data subject or elsewhere, for example on websites or in connection with advertisements, are stored and processed. Furthermore, Google is able to link your visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing Google's various services.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; This takes place regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.

Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google regarding the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

22. Data protection regulations on the application and use of Google AdWords

The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to define specific keywords in advance, using which an ad will only be displayed in Google's search engine results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed on relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

If a data subject reaches our website via a Google ad, Google will store a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether a data subject who reached our website via an AdWords ad generated sales, i.e. completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.

23. Data protection regulations on the application and use of Instagram

and allows users to share photos and videos and also distribute such data on other social networks.

The operating company for the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time you access one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically activated by the respective Instagram component prompted to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted will be assigned to the data subject's personal Instagram user account and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; This takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram’s applicable data protection regulations can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

24. Data protection regulations on the application and use of Pinterest

The person responsible for processing has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the Internet community to provide personal or company-related information. Pinterest allows users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pin boards (so-called pinning), which can then be shared by other users (so-called repinning) or commented on.

Pinterest's operating company is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the data subject's personal Pinterest user account and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the same time as accessing our website; This occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

25. Data protection regulations on the application and use of Matomo

The person responsible for processing has integrated the Matomo component on this website. Matomo is an open source web analytics software tool. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis tool collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for what duration a subpage was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.

The software is operated on the server of the person responsible for processing; the data protection-sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is to analyze the flow of visitors to our website. The person responsible for processing uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our websites.

Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Setting the cookie enables us to analyze the use of our website. Each time one of the individual pages on this website is accessed, the Internet browser on the data subject's information technology system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we obtain knowledge of personal data, such as the IP address of the data subject, which serves us, among other things, to understand the origin of visitors and clicks.

Website saved. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

 

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Further information and Matomo’s applicable data protection regulations can be found at https://matomo.org/privacy/.

26. Data protection regulations on the application and use of Webtrekk

The person responsible for processing has integrated Webtrekk components on this website. Webtrekk is a combination of analytics and marketing solution in one system. Webtrekk enables the site operator to collect data about the use of the website and to individualize marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

Every time you access one of the individual pages of this website, which is operated by the controller, Webtrekk collects and stores data for marketing and optimization purposes. Pseudonymized user profiles are created using the data obtained. The pseudonymized user profiles are used for the purpose of analyzing visitor behavior and enable us to improve our Internet offering. The data collected via the Webtrekk component will not be used to identify the data subject without first obtaining separate and express consent from the data subject. This data will not be combined with personal data or with other data that contains the same pseudonym.

Webtrekk sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. On behalf of the person responsible for processing, Webtrekk will use the data and information obtained via our website to evaluate the user behavior of the data subject who visited our website. Webtrekk will also use the data to create reports on user activity on our behalf and to provide other services for our company that are related to the use of our website. Webtrekk does not combine the IP address of the data subject with other personal data.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Webtrekk from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Webtrekk can be deleted at any time using an Internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the Webtrekk cookie relating to the use of this website as well as the processing of this data by Webtrekk. To do this, the data subject must click on a link on https://www.webtrekk.com/de/legal/opt-out-webtrekk/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Webtrekk's applicable data protection regulations can be accessed at https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

27. Data protection regulations on the application and use of the scalable central measurement method from INFOnline GmbH

The person responsible for processing has integrated a tracking pixel on this website to measure range. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation. The integrated tracking pixels are used for the Scalable Central Measuring Method (SZM) from INFOnline GmbH.

The scalable central measurement method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The scalable central measurement method is used to determine statistical key figures, i.e. range measurement. The embedded tracking pixel is used to track whether, when and by how many users (including the data subject) our website was opened and what content was accessed.

The data obtained using the Scalable Central Measurement Process is collected anonymously. To record access numbers, a so-called session cookie is set for the purpose of recognizing the users of a website, i.e. a signature is created, which is made up of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The person concerned is never identified.

Cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by INFOnline relating to the use of this website as well as the processing of this data by INFOnline. To do this, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

Setting the opt-out cookie creates the possibility that the website of the controller is no longer fully usable. The applicable data protection regulations of INFOnline can be accessed at https://www.infonline.de/datenschutz/.

28. Data protection regulations on the application and use of DoubleClick

The person responsible for processing has integrated components from DoubleClick by Google on this website. DoubleClick is a Google brand under which special online marketing solutions are primarily marketed to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transfers data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the data subject's browser. If the browser accepts this request, DoubleClick sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on or improve advertising campaigns. The cookie also serves to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is necessary to process the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid double placement. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, if a user was previously shown a DoubleClick ad and then made a purchase on the advertiser's website using the same Internet browser.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie can contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

Online advertising and the billing of commissions to Google. As part of this technical process, Google receives knowledge of data that Google also uses to create commission statements. Google can, among other things, understand that the data subject has clicked on certain links on our website.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Further information and the applicable data protection regulations of DoubleClick by Google can be found at https://www.google.com/intl/de/policies/.

29. Data protection provisions on the application and use of Awin

The person responsible for processing has integrated components from Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party Internet sites, i.e. with sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or via other channels, such as keyword advertising or e-mail. Marketing, to be advertised.

Awin's operating company is Awin AG, Eichhornstrasse 3, 10785 Berlin, Germany.

Awin sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Awin's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Awin can be deleted at any time via an internet browser or other software programs.

Awin's applicable data protection regulations can be accessed at http://www.Awin.com/de/ueber-Awin/datenschutz/.

30. Data protection regulations on the application and use of Adcell

is paid via click or sale commissions, on third-party websites, i.e. sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

Adcell's operating company is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

Adcell sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Adcell's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Adcell can be deleted at any time via an internet browser or other software programs.

Adcell’s applicable data protection regulations can be accessed at https://www.adcell.de/agb.

31. Data protection provisions on the application and use of Belboon

The person responsible for processing has integrated components from Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party Internet sites, i.e. with sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or via other channels, such as keyword advertising or e-mail. Marketing, to be advertised.

Adcell's operating company is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin.

Belboon sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Belboon's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon.

Sets a cookie on the information technology system of the data subject. In addition, cookies already set by Belboon can be deleted at any time via an internet browser or other software programs.

Belboon's applicable data protection regulations can be accessed at https://www.belboon.com/de/ueber-uns/datenschutz/.

32. Data protection provisions on the application and use of TradeTracker

The person responsible for processing has integrated TradeTracker components on this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that allows commercial operators of Internet sites, the so-called. Merchants or advertisers can display advertising, which is usually paid for through click or sale commissions, on third-party websites, i.e. sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestrasse 426, 20537 Hamburg, Germany.

TradeTracker sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. TradeTracker's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an internet browser or other software programs.

TradeTracker's applicable data protection regulations can be accessed at https://tradetracker.com/de/privacy-policy/.

33. Data protection regulations on the application and use of adgoal

The person responsible for processing has integrated adgoal components on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party Internet sites, i.e. with sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

adgoal's operating company is adgoal GmbH, Schellengasse 2. 74072 Heilbronn, Germany.

Adgoal sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. adgoal's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the data subject. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs.

adgoal's applicable data protection regulations can be accessed at https://www.adgoal.de/de/privacy.html.

34. Data protection regulations regarding the application and use of YieldKit

The person responsible for processing has integrated YieldKit components on this website. YieldKit is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party Internet sites, i.e. with sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

The operating company of YieldKit is YieldKit GmbH, Gänsemarkt 43, 20354 Hamburg.

YieldKit sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. YieldKit's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the data subject. In addition, cookies already set by YieldKit can be deleted at any time via an internet browser or other software programs.

YieldKit's applicable privacy policy can be found at http://yieldkit.com/legal-notes/privacy-policy/.

35. Data protection regulations on the application and use of Tradedoubler

The person responsible for processing has integrated Tradedoubler components on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party Internet sites, i.e. with sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is subsequently integrated by an affiliate on its own website or via other channels, such as keyword advertising or email -Marketing, to be advertised.

Tradedoubler's operating company is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Tradedoubler's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an internet browser or other software programs.

Tradedoubler's applicable data protection regulations can be accessed at http://www.tradedoubler.com/de/datenpolitik/.

36. Data protection regulations on the application and use of Oracle Eloqua / Oracle Marketing Cloud

The person responsible for processing has integrated components from Oracle Eloqua / Oracle Marketing Cloud (hereinafter referred to as “Eloqua”) on this website. Eloqua aligns relevant website content with data from prospects, customers and their profiles to enable website operators to address prospects and customers more effectively and specifically. The purpose of Eloqua is to increase the conversion rate of interested parties into customers and thus increase the sales of a website operator.

Eloqua's operating company is Oracle Corporation, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

To create user activities and to provide other services for our company that are related to the use of our website.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the Eloqua cookie relating to the use of this website as well as the processing of this data by Oracle. To do this, the data subject must press the Click Here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Oracle's applicable privacy policy can be found at https://www.oracle.com/legal/privacy/index.html.

37. Data protection provisions regarding the application and use of Amobee

The person responsible for processing has integrated Amobee components on this website. Amobee is a technological advertising agency specializing in the delivery of advertising to mobile devices.

The operating company of Amobee is Amobee Inc., 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA.

The purpose of Amobee is to deliver advertising. Amobee sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time you access one of the individual pages of this website, which is operated by the controller and into which an Amobee component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amobee component to send data to Amobee to transmit. As part of this technical process, Amobee gains knowledge of data that is subsequently used to create usage profiles. The usage profiles obtained in this way are used for advertising activities.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amobee from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amobee can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to and prevent the collection of data generated by the Amobee cookie relating to the use of this website and the processing of this data by Amobee. To do this, the data subject must press the Click-Here-To-Opt-Out button at http://amobee.com/privacy/technology/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Amobee’s applicable privacy policy can be found at http://amobee.com/privacy/.

38. Data protection regulations on the application and use of ADITION

The person responsible for processing has integrated components from ADITION on this website. ADITION is a data-based digital marketing provider that provides an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is to display digital advertising materials. ADITION sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to track how frequently certain advertising materials are displayed.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from setting a cookie on the information technology system of the data subject. In addition, cookies already set by ADITION can be deleted at any time via an internet browser or other software programs.

It is also possible to object to and prevent the collection of data generated by the ADITION cookie relating to the use of this website and the processing of this data by ADITION. To do this, the data subject must click a link at https://www.adition.com/kontakt/datenschutz/, through which an opt-out cookie is set. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

ADITION's applicable data protection regulations can be accessed at https://www.adition.com/kontakt/datenschutz/.

39. Data protection regulations regarding the application and use of AdJug

The person responsible for processing has integrated AdJug components on this website. AdJug is an advertising exchange platform that provides online advertising space (banner advertising).

AdJug's operating company is AdJug GmbH, Bayerstraße 69, 80335 Munich, Germany.

AdJug sets a cookie. Furthermore, each time one of the individual pages of this website is accessed, which is operated by the controller and on which an AdJug component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AdJug component to retrieve data for the purposes of displaying advertisements to AdJug. As part of this technical procedure, AdJug becomes aware that our website was accessed by the information technology system used by the data subject. The data transferred to AdJug as part of the technical process is used for billing purposes in relation to the advertising displayed.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AdJug from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AdJug can be deleted at any time via an internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the AdJug cookie relating to the use of this website as well as the processing of this data by AdJug. To do this, the data subject must click on the consumer cookie opt-out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

AdJug's applicable data protection regulations can be accessed at http://www.de.adjug.com/datenschutz.html.

40. Payment method: Data protection regulations for PayPal as a payment method

The person responsible for processing has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, the data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. In order to process the purchase contract, personal data that is related to the respective order is also necessary.

The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or the data is to be processed in the order.

The data subject has the option to revoke their consent to the handling of personal data at any time from PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. 

PayPal's applicable data protection regulations can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, the payment details you transmit cannot be read by third parties.

The companies responsible for processing payments are:

Apple Pay : Apple Distribution International (Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)

Google Pay : Google Ireland Limited (Gordon House, Barrow Street

Dublin 4, Ireland)

Klarna Bank AB (publ) ( Sveavägen 46 , 111 34 Stockholm

Sweden)

Shopify International Limited (
Attn: Data Protection Officer
, c/o Intertrust Ireland
, 2nd Floor 1-2 Victoria Buildings,
Haddington Road

Dublin 4, D04XN32,
Ireland)

41. Legal basis for processing

those affected do not predominate. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, he was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

42. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

43. Data protection provisions on the application and use of Shopify

Our online shop uses the Shopify platform (Shopify Inc. and its affiliates, including Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., Shopify (USA) Inc., and Shopify International Limited (collectively, “Shopify ”)).

This service provider is located in a country outside the European Union for which the European Commission has determined an adequate level of data protection by decision.

When you place an order on our store, you agree to the storage and processing of your personal data by Shopify. For this purpose, your personal data will be forwarded and processed to the Shopify data center in the United States. This storage and processing of data is carried out for the purposes of supporting and processing your orders, authenticating you, processing payments and improving Shopify's services. For more information about Shopify's terms of use and privacy, please visit http://www.shopify.com/legal/privacy .

44. Duration for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data will be routinely deleted unless it is no longer required to fulfill the contract or initiate a contract.

45. Legal or contractual requirements for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

46. ​​Existence of automated decision making

As a responsible company, we do not use automatic decision-making or profiling.

Christian Solmecke created.